Can a brand be credibly natural, as well as innovative and technological?
When it comes to infant formula, Blackmores + Tatura = Perfect synergy.
As Australia's most trusted brand Blackmores provided the credible, scientific expertise, whilst Tatura brought the purest, most natural Australian milk as the source.
For parents who wanted to provide the most natural alternative but also needed to be able to implicitly trust the product as safe and beneficial for their little one, this was the ultimate solution.
Project Scope: Creative Strategy, Branded Systems, Typography & Illustration, Packaging Design, Asset & Production Management.