Brand Society
Brand Society is an Award Winning, Strategic, Brand design agency working in the FMCG and Retail sectors with a focus on innovative and creative, consumer Packaging.
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Cadbury Coco

 

Cadbury Coco

An unquestionably
premium version of Cadbury

Creative Strategy, Brand Identity, Packaging Design, Limited Edition Strategy, Typography & Illustration, Brand Activation, Structural Concept & Ideation, Point of Buying, Production Management, Brand Guidelines.

 

TVC Images provided by Saatchi & Saatchi

It’s a pleasure to collaborate with the team at Brand Society.They have been firmly embedded as a strategic creative design partner to MDLZ for many years. I have worked with them shaping numerous Cadbury brands such as Coco & Dark Milk. I find their approach to brand strategy & design second to none. Above all, they are highly regarded amongst our team as a talented agency who deliver a high standard of work across a broad spectrum of design briefs. This is pivotal to making our brands more ‘distinctive’ in a highly competitive space.
— Kate Watson - Senior Brand Manager, Premium Chocolate, Mondelez Australia
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Although well represented in the 'Evening Treats' category, Cadbury saw the opportunity to create a credible, premium offering, to cater for the more discerning chocolate lover. How do we go from everyday chocolate to sensational indulgence?

Coco had to be truly 'More Special' and it was essential to embrace both the classic and traditional cues of 'Luxury' gaining trust within the premium chocolate arena. A bespoke and handcrafted illustration was created to tell the story of luxurious smooth dark chocolate and it’s premium quality cocoa beans. The illustration becomes the framework for the brand mark, styled in classically inspired script. To communicate the ultimate in premium luxury, an array of embossing and foil-blocking create a tactile and elegant brand experience.