Brand Society
Brand Society is an Award Winning, Strategic, Brand design agency working in the FMCG and Retail sectors with a focus on innovative and creative, consumer Packaging.
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Cadbury Little Wonders

The gifting category was restrained in a traditional and safe mindset. The new Cadbury 'Joyville' positioning presented an opportunity to unlock the genuine excitement associated with receiving boxed chocolate.

Our response was to move away from the expected gifting language of swirls and ribbons, to a contemporary and distinctive execution. We embraced the idea of individual chocolates having their own wondrous personalities.
Built on the idea of 'choice' and the fun of 'selection', the design has moved the brand to playfully engage the consumer, encouraging interaction and sharing with friends and family.

Project Scope: Naming, Brand Identity, Packaging Design, Branded Communication, Illustration, Production Management.