Brand Society
Brand Society is an Award Winning, Strategic, Brand design agency working in the FMCG and Retail sectors with a focus on innovative and creative, consumer Packaging.


Brand Society are a highly strategic design agency with a deep understanding of the power & potential of brands in driving deep consumer connection. In the past 12 months, Brand Society have step-changed the visual identity & packaging design on Cadbury Dairy Milk (CDM) Marvellous Creations, CDM Freddo and CDM Core, setting our brand up for a strong 2017 & 2018 year through multiple forms of communication. The team deeply understand our distinctive assets, treating them with care and leveraging these to drive taste & brand love. It has been an absolute pleasure working with the team and I look forward to an ongoing partnership.
— Andra Gough - Senior Marketing Manager, Mondelez Australia
It’s a pleasure to collaborate with the team at Brand Society. They have been firmly embedded as a strategic creative design partner to MDLZ for many years. I have worked with them shaping numerous Cadbury brands such as Coco & Dark Milk. I find their approach to brand strategy & design second to none. Above all, they are highly regarded amongst our team as a talented agency who deliver a high standard of work across a broad spectrum of design briefs. This is pivotal to making our brands more ‘distinctive’ in a highly competitive space.
— Kate Watson - Senior Brand Manager, Premium Chocolate, Mondelez Australia
Brand Society have been instrumental in elevating perceptions of Herbert Adams & indeed the frozen savoury category. Their approach to design is highly strategic, innovative & while sometimes brutally honest, always with the best interests of the brand at heart.
— Sue Clohesy - Senior Brand Manager, Herbert Adams
I always look forward to my meetings with Brand Society. They ensure they have a strong understanding of the brand, the category & the challenge at hand. Their designs are gorgeous and fresh & I honestly can’t wait to see what they come back with every time.
— Tania Trapla - Senior Brand Manager, The Natural Confectionery Company
I have seen my brands receive strong direct sales uplifts resulting from Brand Society’s work.
It is the main lever that has enabled the brand to have a unique positioning & personality that will put it in good stead for future growth.
— Hannah Audas - Brand Manager, Nanna's
Brand Society continues to add outstanding value to our business delivering exceptional creative design solutions which are underpinned by strong consumer insights. The team really live & breathe the MDLZ values of ‘Acting Like an Owner, Discuss, Decide & Deliver’ & ‘Keeping it Simple’, which has allowed my team to build a strong and collaborative partnership with Brand Society, leading to high quality and break-through thinking across both packaging designs and portfolio architecture strategy. Brand Society are a delight to work with!
— Melanie Yates - Senior Marketing Manager, Seasonal & Gifting ANZ Mondelez
I wanted to say that it has been an absolute pleasure working with Brand Society. Your passion, dedication & skill has brought such an enormous amount of sophistication to so many things I have had the fortune of working with you on!
— Audrey Green - Category Marketing Manager, Mondelez
I was tasked with one of the most strategically important projects of the year. I had a tight brief & a tight deadline to deliver against. From our very first meeting onwards, working with Brand Society was a marketer’s dream. They delivered beautiful, intelligent work that was on brief, on time & on budget. I’m very much looking forward to working with them again.
— Rose Flynn - Brand Manager, Cadbury Bars
What I appreciate the most from working with Brand Society is their thorough understanding of the FMCG industry & the commercial context within which packaging design plays. Sometimes the most subtle changes are the hardest of briefs. But thanks to transparency and trust in our relationship & their insight into the relationship between design and strategy, I am very proud of the Favourites brand redesign that we have launched. The redesign has kept the brand fresh, recognisable and modernised, without losing our market-based assets.
— Marianne Poh - Brand Manager, Cadbury Favourites
Brand Society are a true strategic partner. Their design work on the Premium Range has assisted to re-position Premium as a modern and versatile savoury snack and differentiate it further from other Crispbreads.
— Sarah Stahle, Premium Brand Manager