Brand Society are a highly strategic design agency with a deep understanding of the power & potential of brands in driving deep consumer connection. In the past 12 months, Brand Society have step-changed the visual identity & packaging design on Cadbury Dairy Milk (CDM) Marvellous Creations, CDM Freddo and CDM Core, setting our brand up for a strong 2017 & 2018 year through multiple forms of communication. The team deeply understand our distinctive assets, treating them with care and leveraging these to drive taste & brand love. It has been an absolute pleasure working with the team and I look forward to an ongoing partnership.
It’s a pleasure to collaborate with the team at Brand Society. They have been firmly embedded as a strategic creative design partner to MDLZ for many years. I have worked with them shaping numerous Cadbury brands such as Coco & Dark Milk. I find their approach to brand strategy & design second to none. Above all, they are highly regarded amongst our team as a talented agency who deliver a high standard of work across a broad spectrum of design briefs. This is pivotal to making our brands more ‘distinctive’ in a highly competitive space.
Brand Society have been instrumental inelevating perceptions of Herbert Adams & indeed the frozen savoury category. Their approach to design is highly strategic, innovative & while sometimes brutally honest, always with the best interests of the brand at heart.
I always look forward to my meetings with Brand Society. They ensure they have a strong understanding of the brand, the category & the challenge at hand. Their designs are gorgeous and fresh & I honestly can’t wait to see what they come back with every time.
I have seen my brands receive strong direct sales uplifts resulting from Brand Society’s work.It is the main lever that has enabled the brand to have a unique positioning & personality that will put it in good stead for future growth.
Brand Society continues to add outstanding value to our business delivering exceptional creative design solutions which are underpinned by strong consumer insights. The team really live & breathe the MDLZ values of ‘Acting Like an Owner, Discuss, Decide & Deliver’ & ‘Keeping it Simple’,which has allowed my team to build a strong and collaborative partnership with Brand Society, leading to high quality and break-through thinking across both packaging designs and portfolio architecture strategy. Brand Society are a delight to work with and a partner that we would like to continue working with.
I wanted to say that it has been an absolute pleasure working with Brand Society. Your passion, dedication & skill has brought such an enormous amount of sophistication to so many things I have had the fortune of working with you on!
I was tasked with one of the most strategically important projects of the year. I had a tight brief & a tight deadline to deliver against. From our very first meeting onwards, working with Brand Society was a marketer’s dream. They delivered beautiful, intelligent work that was on brief, on time & on budget. I’m very much looking forward to working with them again.
What I appreciate the most from working with Brand Society is their thorough understanding of the FMCG industry & the commercial context within which packaging design plays. Sometimes the most subtle changes are the hardest of briefs. But thanks to transparency and trust in our relationship & their insight into the relationship between design and strategy, I am very proud of the Favourites brand redesign that we have launched. The redesign has kept the brand fresh, recognisable and modernised, without losing our market-based assets.
Brand Society are a true strategic partner. Their design work on the Premium Range has assisted to re-position Premium as a modern and versatile savoury snack and differentiate it further from other Crispbreads.