Brand Society
Brand Society is an Award Winning, Strategic, Brand design agency working in the FMCG and Retail sectors with a focus on innovative and creative, consumer Packaging.

Coles Centenary Bread


Centenary Celebration

Project Scope: Packaging Design, Branded Communications, Illustration, Production Management.

The brief to Brand Society was to promote Coles' Centenary Celebration with a limited edition packaging design for Coles house-brand bread range.
Inspired by the original Coles shop front, the limited edition packaging range celebrates the company’s heritage, by reflecting on humble beginnings - the local corner store. Whilst tipping our hat to nostalgia, we tackled the true FMCG category, with a clear and colourful ranging strategy and strong communication of modern health benefits. The pack design was sold in-store for the year of the Centenary (2014).