Open for inspiration
Creative Strategy, Brand Identity, Packaging Design, Communication Strategy, Illustration, Point of Buying.
In a category increasingly driven by value, Creative Gourmet had the opportunity to reposition themselves to reflect their brand name, offering shoppers inspiration and convenience.
The brand's new positioning - ‘Open for Inspiration’ and artistic execution was designed to motivate and inspire consumers to 'get creative' with new ways of using frozen berries. The packaging also drives a direct link to the brand's digital space where consumers can find an innovative bank of recipes and ideas for using Creative Gourmet berries.