Farm the good life
Visual Identity, Brand Architecture, Ranging Segmentation, Packaging Design, Environment Design & Way Finding, Production Management.
Greg and Sue had created an impressive business, but more than that, they had created a beautiful experience;
an opportunity to share in the good life on their beautiful, Red Hill, Olive Farm. Their brand mark and the packaging for their many luxurious products needed to capture the essence of that life.
We evolved the brand mark, emphasising the olive shapes and adding an olive leaf to bring colour and the ability to variant. We applied it to the packaging in a simple and modern way to compliment the enviable lifestyle of the brand's founders. To bring definition to the different ranges within their offer we created several systems for product and range navigation. The overall effect in their farm and city store is highly impactful.