Brand Identity, Packaging Design, Typography, Illustration.
Picking up a box of chocolate from the convenience store on the way to a mothers day lunch might not be quite special enough to convey how much your mum really means to you. With this in mind Cadbury was taking their first joyful steps into Australian e-commerce with a new gifting website. People could purchase Cadbury hampers & gifts and have them delivered to that special someone. This new platform needed to be elevated and feel extra special, above and beyond their retail offer.
We created the simple and beautiful Cadbury Joy Deliveries logo lockup for this new venture along with a packaging design that incorporated beautiful finishes and joyful celebratory elements. A custom sleeve can be added for annual occasions like Mothers day and Christmas. The design gives Cadbury a new visual language for those extra special occasions.