The frozen desserts category had seen sales decline in recent years, with brands having limited relevance to today’s younger consumers. There was an opportunity for Nanna's to lead the way as a proud, no-compromise and convenient dessert offer.
The bold new execution takes a whimsical look back at the brand's heritage and its delicious home-style desserts.
Bright, fresh and engaging, the descriptive and benefit-driven communications create great impact at store level and unite the brand's range of traditional desserts, convenience treats and frozen fruits.
Brand Writing & Communications