Brand Society
Brand Society is an Award Winning, Strategic, Brand design agency working in the FMCG and Retail sectors with a focus on innovative and creative, consumer Packaging.
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Herbert Adams Chilled Pies



Herbert Adams

Bringing modern relevance to a brand with history

Creative Strategy, Brand Identity, Packaging Design, Typography, Photography & Retouching, Production Management.


Brand Society have been instrumental in elevating perceptions of Herbert Adams & indeed the frozen savoury category. Their approach to design is highly strategic, innovative & while sometimes brutally honest, always with the best interests of the brand at heart.
— Sue Clohesy - Senior Brand Manager, Herbert Adams
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Herbert Adams' create premium, authentic pies crafted from exceptional ingredients, but the generic brand assets did little to support their impressive vision and values. How do we go from 'mass freezer' to chilled exceptional? The key was to focus on the maker, the man behind the brand, to give it a sense of care, quality and craftmanship.

A real connection was created through the signature-style logo portraying a proud master baker working with care and dedication. Presenting the ingredients and product beautifully and proudly emphasises their exceptional quality whilst using foils and contrasting textures in the final production creates a luxurious experience that reflects the true values and vision of the brand.