Bringing modern relevance to a brand with history
Creative Strategy, Brand Identity, Packaging Design, Typography, Photography & Retouching, Production Management.
Herbert Adams' create premium, authentic pies crafted from exceptional ingredients, but the generic brand assets did little to support their impressive vision and values. How do we go from 'mass freezer' to chilled exceptional? The key was to focus on the maker, the man behind the brand, to give it a sense of care, quality and craftmanship.
A real connection was created through the signature-style logo portraying a proud master baker working with care and dedication. Presenting the ingredients and product beautifully and proudly emphasises their exceptional quality whilst using foils and contrasting textures in the final production creates a luxurious experience that reflects the true values and vision of the brand.