Brand Society
Brand Society is an Award Winning, Strategic, Brand design agency working in the FMCG and Retail sectors with a focus on innovative and creative, consumer Packaging.
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The Natural Confectionery Co.

The Natural Confectionery Co. had established it's position as the leader in ‘natural’ confectionery. The popular brand faced the challenge of competitors entering the market with similar 'natural' claims and offers. The brand needed to find a more unique communication platform to express it's honesty and transparency, without being 'preachy' or patronising.

We diverted away from the category norm of 3D-modelled characters, developing a modern, story-book illustration style, reinforcing the innovation-based company and its leadership approach

With a bold and wry sense of humour, we grasped the opportunity to reinvent the individual characters, delivering brand  credentials in a proud and engaging way. The characters took a stance and said ‘no!' to all 'Baddies' - artificial colours and preservatives, communicating with honesty and transparency.

 
Illustrations made by Ben Sanders & Chris Wilson. 
 
I always look forward to my meetings with Brand Society. They ensure they have a strong understanding of the brand, the category & the challenge at hand. Their designs are gorgeous and fresh & I honestly can’t wait to see what they come back with every time.
— Tania Trapla - Senior Brand Manager, The Natural Confectionery Company

Project Scope: Creative & Portfolio Strategy, Packaging Design, Branded Communications, Character Illustration, Production Management.