Australian Paper have been quietly supporting Breast Cancer Network Australia for over a decade.
But this year they wanted to step it up and really think pink.
Visibility and emotion were needed to highlight this important cause and the valuable connection between the two organisations. We needed to bring to light the amazing work they do together.
By sharing the stories of the people supported by BCNA we were able to communicate the vision for this project quickly and emotively. The graphic pink envelope created visibility and interest, delivering the central idea of sharing the real life stories that are the result of the amazing work done by BCNA.
Project Scope: Creative Strategy, Packaging Design, Bespoke Typography, POB Campaign, Production Management.