Brand Society
Brand Society is an Award Winning, Strategic, Brand design agency working in the FMCG and Retail sectors with a focus on innovative and creative, consumer Packaging.
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Wurrook Superfine Prime

Brand Systems, Packaging Design, Communication Strategy, Point of Buying, Production Management.


Building on the success of retailing their Superfine Merino Lamb, the Wurrook brand saw an opportunity to retail a new range of tasty sausages. With this category overrun by commodity and value, their proposition was unique - free of hormone and growth promoting ingredients. Truly gourmet. 

The minimal packaging execution allows a focus on the product and it’s all-natural, high quality ingredients. The simplicity of the design endears the consumer to the brand, by telling the story of the 150 year-old family tradition of breeding award-winning Merino sheep on the same land.
Wurrook offers a range of incredibly delicious adult and super-tasty kids gourmet varieties.