Brand Systems, Packaging Design, Communication Strategy, Point of Buying, Production Management.
Building on the success of retailing their Superfine Merino Lamb, the Wurrook brand saw an opportunity to retail a new range of tasty sausages. With this category overrun by commodity and value, their proposition was unique - free of hormone and growth promoting ingredients. Truly gourmet.
The minimal packaging execution allows a focus on the product and it’s all-natural, high quality ingredients. The simplicity of the design endears the consumer to the brand, by telling the story of the 150 year-old family tradition of breeding award-winning Merino sheep on the same land.
Wurrook offers a range of incredibly delicious adult and super-tasty kids gourmet varieties.